وَاُتْبِعُوْا فِيْ هٰذِهٖ لَعْنَةً وَّيَوْمَ الْقِيٰمَةِۗ بِئْسَ الرِّفْدُ الْمَرْفُوْدُ ( هود: ٩٩ )
Wa utbi'oo fee haazihee la'natanw wa Yawmal Qiyaamah; bi'sar rifdul marfood (Hūd 11:99)
And they were followed in this [world] with a curse and on the Day of Resurrection. And wretched is the gift which is given. (Hud  : 99)
1 Mufti Taqi Usmani
The curse was made to pursue them here and on the Day of Judgement. It is the evil reward to be offered.